He was the business group head at GroupM Dialogue Factory.
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In a recent announcement, Farhad Katgara has quit GroupM Dialogue Factory as business group head and joined Resources Go Beyond as vice president.
Katgara has been part of the advertising and marketing community for over 16 years. He started his career as assistant manager (production) with Resources & Beyond, a support agency for Lintas, McCann Erickson, Tata Nova, Seventy and many more in 2000. He was also associated with various event companies like Showtime India, LIVE 1 Entertainment, CATPRO Events, Rams Relationship, Seventy, Cineyug Worldwide and Leo Burnett where he has successfully planned and executed events.
Katgara has also successfully planned and executed events and activations for brands like HPCL, Mumbai Police, Lakhme Fashion Week, Smirnoff, Launch of Fiat Palio, Samsung Blue I & True I, Axe Deodorants and many more.
During his career, Katgara has built and developed large teams providing brand development support through, events, sales promotion campaigns, visual merchandising and product merchandising.
With years of experience in live concerts, corporate events, awards and corporate shows, he has co-founded Resources Go Beyond, a result based integrated marketing solutions provider.