Salt Brand Solutions to manage AWPL rebranding

The rebranding includes a change in identity and defining a new brand purpose.

Salt Brand Solutions has bagged the mandate to rebrand AWPL. Established almost two decades ago, AWPL is a team of specialists in providing smart business process automation and optimization platforms. AWPL, designs experiences for insurance and banking sectors across the globe.

The rebranding includes a change in identity and defining a new brand purpose for the brand. The approach will be holistic with the creation of sales collaterals, a new website and corporate films to help package the offering in a manner that is relevant today. This rebranding exercise will come into effect from May 2017.

Commenting on the development, Arsh Maini, C.E.O. AWPL, says, "We are extremely happy to work with Salt Brand Solutions as our partners. Today, AWPL works with leading financial services firms and commands a sizable market share. It is the right time to make investments to create a stronger brand presence. With their fresh approach, creative thinking and a deep sense of ownership, we feel Salt Brand Solutions is sure to add value.

Siddhartha Singh, C.E.O. Salt Brand Solutions, adds, "AWPL for us, have been an unassuming set of people with the most brilliant minds who are set to change the way insurance companies work, the world over. Our interactions with the team in Bangalore, over the last couple of months have been the most enriching and we're all set to launch the new identity which is a unique story of bringing together process and the protagonist, in this case the consumer who lives in a connected world, right at the heart of the overall brand promise. A well differentiated story and an identity is what we hope to achieve with this exercise that has had us craft a value proposition for the brand like none other."