Harneet Singh joins ShopClues as VP & Head Marketing

Previously Singh worked with Zopper as chief business officer.

In a recent announcement, ShopClues has appointed Harneet Singh as vice president and head marketing. Singh in his last role was chief business officer at Zopper.

At ShopClues, Singh will oversee marketing strategy and brand building across channels covering online, offline, mobile, digital and strategic alliance partnerships. Other focus areas would be media planning, rolling out campaigns in offline and online channels and activities directed at customer engagement/retention and acquisition.

Radhika Aggarwal, co-founder and chief business officer, ShopClues, says in a press release, "We are most pleased to welcome Harneet on board. He comes with solid experience in his field and we look forward to the positive impact of his leadership, dynamism and proven abilities in scaling our business growth. The new appointment is in sync with Shopclues' path to profitability."

Speaking on his appointment, Singh says in a press release, "I am super excited to be a part of India's largest managed marketplace - ShopClues. In a short span of 5 years, ShopClues has established itself as a dominant player in the e-commerce sector through rapid growth in both merchant and consumer base. What excites me more about the role is the fact that there is an opportunity to create a unique space for ShopClues in the e-commerce space and have a very differentiated play, leading to profitable & sustainable growth. I will be looking at further scaling the business through right consumer connect, innovative marketing solutions and aligning marketing with the path to profitability."

Singh is an alumnus from the Sydenham Institute of Management Studies, Mumbai where he did his Masters in Management Studies and prior to that he completed his Engineering.