GSK's Badri Beriwal moves to a food start-up

He joins Veeba Foods, an FMCG food start-up, as chief marketing officer.

Badri Beriwal, general manager at GSK has moved to an FMCG food start-up, Veeba Foods as chief marketing officer.

Beriwal has experience of nearly 14 years in marketing and sales roles across FMCG and OTC Healthcare categories. Having handled brands such as Britannia MarieGold, Horlicks and Eno he now joins the food speciality company to build the brand.

An alumnus of Narsee Monjee Institute of Management Studies, Beriwal has also worked at Walmart and Britannia Industries. He joined GSK in 2010 (LinkedIn).

Veeba provides food intermediaries to leading quick service restaurants. It has made a recent foray into retail business and is planning to invest heavily in building brand.