Gunjan Soni, CMO, Myntra takes over as Head of Jabong

Soni will continue to be the chief marketing officer at Myntra and in her new role for Jabong she will focus on setting the strategic direction for the brand and drive growth and profitability for the business.

Flipkart owned online fashion retailer Myntra, which acquired Jabong last year, recently announced about the changes in the roles of executives across various divisions.

Gunjan Soni will head the Jabong business and will be responsible for driving it operationally through its next phase of growth. Soni has played a key role as chief marketing officer in firmly positioning brand Myntra as the leading destination for shopping fashion and lifestyle online. She is credited for growing the international brands business with 10 plus marquee brand additions last year. Listed among the 30 fastest growing women leaders in business by Spencer Stuart-Economic Times, she was previously partner at McKinsey & Company and vice president at media conglomerate Star India. Soni will continue to serve Myntra as chief marketing officer and in her new role for Jabong, she will focus on setting the strategic direction for the brand and drive growth and profitability for the business.

Naresh Krishnaswamy has been with Myntra since 2012 and heads growth and revenue. He has been elevated to the senior management team at Myntra and will continue to be responsible for the entire sales organisation and key initiatives to drive growth. Krishnaswamy joined as a business analyst and has grown through the ranks to his current position in the management team. In his five years with Myntra, he has played a key role in growing the business and devising innovative offerings such as major sale events, price reveal and gamification to drive traffic to the platform. He founded the sales team in 2012 and has grown it from a small team of four people to a full-fledged department in Myntra. Prior to joining Myntra, Krishnaswamy was an Investment banker at UBS.

Manpreet Ratia joined Mynta last year as the chief people officer and head for new initiatives and will take charge of supply chain and consumer experience. In his new role, Ratia will be focused on ensuring our supply chain and fulfillment operating models are flexible and agile to meet existing and future customer demands by leveraging technology for breakthrough innovation. Ratia comes with over 20 years of experience in the financial services and ecommerce industry. Prior to joining Myntra, he was the director operations for Amazon India and before that he was the chief operating officer for Citibank's Asia Pacific Transaction Banking business in Hong Kong. He takes over this role from Ashutosh Lawania who cofounded Myntra in 2007 and has been responsible for outperforming our fulfillment plans and reducing delivery times. Lawania is moving on to start his new venture.

Speaking on the changes, Ananth Narayanan, chief executive officer, Myntra and Jabong, says in a press release, "We have started the year on a high note with January witnessing a 100% yoy growth and an annualized run rate of $1. 65 billion. As we continue on our journey to build a long lasting and innovative fashion and lifestyle destination, we have made some strategic management changes to help drive continued growth. Gunjan, Manpreet and Naresh are successful leaders with diverse experiences and have played a vital role in growing Myntra from strength to strength and with these changes I am confident that we are well on our way to become the first profitable ecommerce company in India. "

He adds, "A lot of the success of this organization is owed to the leadership of Ashutosh who has donned several hats since Myntra's inception and has been instrumental in the growth of the company. We wish him all the best for his new venture. "