World's largest trade fair EuroShop enters India

EuroShop's parent Messe Düsseldorf has partnered with In-store Asia to tap into growing Indian retail market.

EuroShop Düsseldorf, the leading international trade fair for all investment needs in the retail sector, is entering the Indian market-now touted to be one of the fastest growing retail markets in the world with a volume of 500 billion US dollars. Messe Duesseldorf GmbH, the parent that organises the fair which is globally well known as a trade fair organiser and as a provider of trade fair related services for exhibitors and visitors.

Under the 'Mall of Europe powered by EuroShop' umbrella, the Düsseldorf-based trade fair had recently provided exhibitors the opportunity to participate in the In-store Asia fair in New Delhi in August this year, as a first step into India.

Messe Düsseldorf has now sealed a close, long-term cooperation deal with In-store Asia organiser, Thought Shows & Events Pvt Ltd, under which they have formed a new company with equal participation between Messe Düsseldorf India Ltd. and In-store Asia called Excosa. The deal which involves retail design and in-store marketing domain related events will see In-Store Asia being organised annually in alternating locations between New Delhi and Mumbai from February 2018 onwards.

For many years now, In-store Asia has been the largest retail fair for retail design and in-store marketing in the Indian sub-continent, and has been instrumental in bringing these domains' Indian community onto one platform and enabling them in keeping pace with global trends, innovations and developments.

"In-store Asia now joins the family of EuroShop, that has been the undisputed leader in this domain for the last five decades", says Vasant Jante, founder and managing director of In-store Asia. He further explains,"This was the best option to broaden the horizon for the growing In-store clientele to enable new global opportunities in trade, partnerships, new technologies and reaching new markets in this domain. The timing is also perfect considering the healthy growth rate of the Indian retail market which has made it a top location for international investments from global brands and retailers. "

An official statement says that 'for the trade fair organisers from Düsseldorf, the cooperation with the Indian trade fair is the ideal way to tap into India's national retail scene. It is estimated that retail area in India's top 7 metropolises will grow to 4.3 million square metres in the next 5 years.'

Hans Werner Reinhard, managing director, Messe Düsseldorf, recalls,"We met Vasant Jante during a EuroShop presentation in India in 2013. Then in 2015 we experienced In-store Asia live for the first time, and we were really impressed with the fair. More than 5,000 decision-makers from the industry, retail, architecture and banking sectors visit the event, and its offerings range from retail design, lighting, digital signage to POP displays and visual merchandising, as well as retail technology. Excosa will enable us to gain a foothold in a highly exciting, aspiring retail market."

Incidentally, Messe Düsseldorf has had its own subsidiary, Messe Düsseldorf India Ltd., with headquarters in New Delhi and a branch office in Mumbai for some years now, and has gathered extensive experience in organising international trade fairs in the country.