Karthik Rajeshwaran joins Freecharge as director, strategy

Previously, Rajeshwaran handled global marketing and growth at Obi Worldphone.

Freecharge, a digital payments platform, has announced the appointment of Karthik Rajeshwaran as director, strategy.

In his new role, Rajeshwaran will utilise his keen understanding of the Indian consumer landscape, and his experience of working in a global start-up ecosystem geared to usher in consumer-centric innovations with the aim to expand revenue across new business opportunities, says the company in a press release.

Rajeshwaran has previously led global marketing and growth at Obi Worldphone, where he launched smartphones and crafted brand communication plans across Vietnam, Thailand, Indonesia, Philippines, as well as countries in the Middle-East.

"We welcome (Karthik) Rajeshwaran in our team. He fits right with the values of Freecharge and its commitment towards technology-driven consumer experience. He brings in a fresh perspective and inspired energy to lead us in new and exciting directions. I am certain that with his insights on digital consumers and evolving digital habits, we will accelerate our innovations," says Govind Rajan, chief executive officer, Freecharge.

Speaking about his appointment, Rajeshwaran says, "With our lifestyle habits taking on a digital avatar, our dependence on digital payments is unprecedented. It's an opportune time to be in the fintech space and an even bigger joy to be part of an iconic brand like Freecharge. I look forward to embark upon this journey with Freecharge, in its journey to build the most impactful digital payments ecosystem in the country."

Rajeshwaran, who holds a Management degree from the Indian Institute of Management, Lucknow, started his career with Hindustan Unilever.

Freecharge claims to be India's fastest growing digital payments platform. Consumers across the country use Freecharge to make prepaid, post-paid, DTH, and electricity bill payments for numerous utility service providers in addition to leading online and offline merchants. Freecharge Go, the virtual card, was launched in January 2016, making Freecharge wallet the universally accepted wallet in India.