C1X appoints Rammohan Sundaram as MD and SVP

Sundaram will handle the agency's business for the Asia-Pacific, the Middle-East and the Africa markets.

The Silicon Valley-based advertising and marketing technology company C1X (C1Exchange) recently announced the appointment of adtech veteran Rammohan Sundaram as its managing director and senior vice-president for APMEA (Asia-Pacific, the Middle-East, and Africa) markets.

Mukundu Kumaran, founder and chief executive officer, C1X Inc., says in a press release, "In our endeavour to make the adtech space transparent, we are successfully deploying product enhancements at a brisk pace across the entire stack of offerings every day, and are now ready to showcase the same outside the US market where we have established our successful integrations with most DSPs (Demand Side Platforms) and SSPs (Supply Side Platforms), showing tremendous savings for clients and yields for publishers."

He adds, "It is a great pleasure that (Rammohan) Sundaram has accepted to lead the region for us given his vast experience in the space and the network he has, which is exactly what C1X requires at this stage of growth. I am excited to partner with him and look forward to take our product capability across the APMEA market, which is now, in safe hands."

Commenting on his appointment, Sundaram says in a press release, "The programmatic space is increasing its share of voice with clients and a premium offering has always been close to my heart right from my days as an entrepreneur. While there are a lot of offerings in the market, C1X addresses the entire eco-system through its full stack offerings."

He adds, "I am excited about what we are addressing as a market and also the differentiated product offering that is on the table, which strongly influenced my decision to take charge of the APMEA Market. I am confident and look forward to work with some of the best minds in the business at C1X, a lot of whom are ex-Yahoos, which is an added advantage given our alum connect."

C1X is headquartered in the Silicon Valley, with offices in New York, Dubai, Singapore, Tokyo, Mumbai, and New Delhi, and with development centres in San Jose, Chennai, and Bengaluru.