Skore allocates Rs seven crore to promote Champion Series of condoms

West Indian cricketers Chris Gayle and Dwayne Bravo unveiled three new products during the launch.

Skore Condoms, a brand from the TTK Group, recently launched Champion Series condoms with three different variants -- Zig Zag, Skin Thin, and Timeless. West Indian cricketers Chris Gayle and Dwayne Bravo, who had been recently roped in as the face of the brand, unveiled the new products.

Dwayne Bravo had composed a song called Champion, which was dedicated to black people around the world. The video, back then, went viral and was trending on social media platforms. Bravo is now making an Indian version of the song for Skore Condoms.

Talking about the marketing of the Champion Series, Vishal Vyas, general manager, marketing, TTK-PDL, marketer of Skore Condoms, says, "The Indian version of the Champion song, will be out in mid-September and the TV commercial will be out in October. We are already promoting the Champion Series through digital media. We will promote the song on social media, followed by outdoor and print media."

Talking about the marketing spends for the promotion of the Champion Series, Vyas says, "We are allocating around Rs six-seven crore for the promotion."