Flipkart's Ravi Vora joins video-on-demand startup, HOOQ

He will be based in the company's Singapore office.

Ravi Vora, the former CEO of Strategic Brands at Flipkart, has joined the video-on-demand startup, HOOQ. The development has been confirmed by the company's communication team. He will be based in the company's Singapore office.

Vora had quit as the CEO of Flipkart's Strategic Brands in August this year. Prior to which, he was vice-president - marketing at Flipkart, a role which went to Mukesh Bansal in an internal company reshuffle in November last year. Before Flipkart, Vora has worked with companies like HJ Heinz, Olam International and Unilever.

HOOQ, Asia's premium video-on-demand service, entered India in May this year. The start-up is a joint venture established in January 2015 by Singtel, Sony Pictures Television and Warner Bros. HOOQ claims to deliver over 30,000 hours of Hollywood blockbusters and popular local programs to customers allowing them to stream and download shows on their internet device or platform of choice. HOOQ currently operates in the Philippines, Thailand and India with a population footprint of over 1.4 billion people.

In India, it competes with players like Spuul, Star India's Hotstar, Eros International's Eros Now, Times Internet's BoxTV and Google's YouTube.'