Ipsos InnoQuest launches fast concept testing

The new high-speed solution will identify high potential concepts as well as provide specific guidance on how to make them stronger.

Ipsos InnoQuest has introduced fast concept testing with optimisation, so that clients can innovate bigger and faster to keep up with consumer demands.

Inspired by clients' demands to get concept testing results faster, Ipsos InnoQuest's new high-speed solution will identify high potential concepts as well as provide specific guidance on how to make them stronger and more likely to succeed in-market.

"Our clients need answers faster," says Vidya Sen, executive director - Ipsos InnoQuest, India, "but they're not willing to give up quality for speed. For concept testing in particular, simply identifying high-potential concepts earlier is not enough. Learning how to optimise them is critically important to reduce multiple rounds of research and, at the same time, increase market potential. At Ipsos, we're changing the game: we're leveraging today's technology not only to deliver faster research, but also to deliver better research - so our clients can make fully informed decisions at the speed of business."

Ipsos InnoQuest's fast concept testing with optimisation approach is a dual-powered solution, providing fast-tracked concept evaluation in less than seven days and optimisation in a single test. It uses proven measures of success in tandem with a proprietary optimisation approach that offers robust database comparisons, unique in the industry.

This service is part of a suite of Ipsos' high-speed solutions, including: fast idea testing, which screens and optimises ideas in less than a week, and Insight Accelerator, which helps clients develop insights, ideas and concepts in just a week, with validation along the way.

Ipsos InnoQuest helps clients to - kick-start their innovation processes with overnight and mobile solutions uncover deep consumer insights with online communities and quantify business potential right from the start. Ipsos itself is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group, with a strong presence in all key markets. Ipsos ranks third in the global research industry.