Wrigley’s Deepak Iyer to join Bharti AXA General Insurance as CEO & MD

Iyer's experience spans 22 years across sales, marketing, P&L management, operational turnaround, research and development, as well as franchise management.

Deepak Iyer, the current managing director- Indian subcontinent at Wrigley India, is slated to take over as the new chief executive officer and managing director of Bharti AXA General Insurance, after getting relevant regulatory approvals from the company. Iyer is supposed to join the company by the end of June 2015, taking over from Milind Chalisgaonkar, the interim CEO and MD.

Commenting on the appointment, Gaelle Olivier, chief executive officer, General Insurance, AXA Asia, says, “I am very pleased to welcome on board Deepak as the chief executive officer and managing director of Bharti AXA General Insurance. I am confident that Deepak will successfully leverage his FMCG experience to drive the transformation of our business towards superior customer experience, to develop a solid team and to build innovative solutions to better protect our customers. This appointment comes at a great time for the company, with AXA reaffirming its commitment to the Indian market, following the changes in the foreign direct investment ordinance.”

She adds, “After only seven years since it was established, Bharti AXA General Insurance has already built a strong positioning in the Indian market, and I am confident that Deepak’s leadership capabilities, customer-focussed mindset and well-rounded experience will successfully drive the company towards its next stage of development and notably establish Bharti AXA as one of the leading insurance companies in India. I would like to extend my gratitude to Milind for taking on the role of interim CEO & MD, since September 2014, and steering Bharti AXA GI towards its successful development in the industry. He has been a strong asset to Bharti AXA GI and to AXA Asia during his tenure.”

Manoj Kohli, managing director, Bharti Enterprises, shares, “As Bharti AXA General Insurance enters the next phase of its growth journey; we are delighted to have Deepak on board. I am confident that with his rich and diverse experience across industries, Deepak will add immense value and help the company achieve its vision. We wish him the very best for his new role.”

Bharti AXA General Insurance Company is a joint venture between Bharti Enterprises and AXA.

The company claims that it has cashless facilities in over 4500 network hospitals and over 2300 garages, as well as 24/7 claims registration through multi-modal channels like e-mail and SMS.