Jyoti Malladi to Head Ipsos ASI, India Business

She joins the firm from Millward Brown where she was client services director.

Jyoti Malladi has been appointed as executive director and head of Ipsos ASI, India business with effect from November 3, 2014. Based out of Mumbai, she will report to Amit Adarkar, managing director, Ipsos Research.

Malladi will take over from Shubhranshu Das who moves to Head Ipsos MarketQuest India business. "Ipsos' ASI business in India has done remarkably well under Shubhranshu's leadership. I am sure with his expertise and business acumen, Shubhranshu will help us take Ipsos MarketQuest business to greater heights. With Jyoti's extensive experience in brand and communication research, I am sure she will help us grow the Ipsos ASI business in India manifold," says Amit Adarkar, managing director, Ipsos Research.

Speaking on her new role, Malladi notes, "I am delighted to join Ipsos ASI India business which is the largest provider of advertising pre-testing, advertising tracking and brand equity evaluation services in the world." A professional with more than 15 years of experience in market research, Malladi has worked with Etisalat DB Telecom, TNS India, IMRB International, NFO-MBL India and B. E. Billimoria & Co.

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, it has grown into a worldwide research group with a strong presence in all key markets. It delivers insightful expertise across six research specialisations - advertising, customer loyalty, marketing, media, public affairs research, and survey management.