Viacom18 to Launch Jungle Book Merchandise in India

The merchandise range includes Jungle Book-themed apparel, toys, books and much more.

Viacom18 Consumer Products division has inked a deal with DQ Entertainment to launch Jungle Book merchandise in India. The company is set to bring the iconic Mowgli, Bagheera, Balloo and Sher Khan to the consumers.

According to the company, this would be its second deal representing brands outside the Viacom portfolio. Viacom18 plans to roll out products by end of the year. The show currently airs on Nickelodeon.

The Jungle Book, penned by Rudyard Kipling, is a children's classic that has captured the imagination of millions of children across the world over the years. The Jungle Book merchandise will cover a whole range of products from apparel to accessories and from toys to books.

To be promoted through Viacom18's distribution network, the products will be available across all leading kids and toy stores, both across malls and standalone stores.

Saugato Bhowmik, head - consumer products, Viacom18 says, "DQ Entertainment's Jungle Book presents the characters in a fun and livelier manner which make them more endearing to the consumers. We're sure our consumers will appreciate the merchandise for both - its look and the quality."

Tapaas Chakravarti, CEO, DQ Entertainment adds, "Our partnership with Viacom18's consumer products division adds to the list of best-in-class partners that The Jungle Book has attracted globally. The Jungle Book has successfully managed to increase its market for the fourth consecutive year broadcasting in over 165 countries with more than 300 product categories ranging from books, apparel, toys, bags and stationery."