Vidya Sen is Head of Ipsos InnoQuest, India

Based out of Ipsos' Mumbai office, Sen will report to Amit Adarkar, managing director, Ipsos Research.

Vidya Sen has been promoted as executive director and head of Ipsos InnoQuest, India business with effect from 17 September. She will report to Amit Adarkar, managing director, Ipsos Research.

Sen has around 22 years of market research experience while working with ORG-MARG, The Nielsen Co (BASES) and Ipsos. She has been with Ipsos InnoQuest WSBL for a little more than 3 years now. Sen is a post-graduate in pharmacy, besides holding a PG degree in marketing.

Says Amit Adarkar, "Under Vidya's leadership, Ipsos InnoQuest will continue to partner with our clients in identifying and optimizing successful and sustainable innovations, right from an early stage."

Comments Sen, "I am delighted to accept the leadership role in Ipsos InnoQuest, India business, a practice dedicated to innovation and forecasting to help marketers identify winning ideas early and maximise their potential through simple, intuitive tools. I look forward to working with our partner clients and help them to bring winning products in the market."

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets.