Tata Sky's Vikram Mehra heads to Saregama

Mehra will join Saregama by end of October.

Saregama India has appointed Vikram Mehra as the managing director. Mehra is the out-going chief commercial officer of Tata Sky. He will take charge at Saregama India by end-October.

Mehra brings with him around two decades of work experience. In his decade-long stint at Tata Sky, he was responsible for subscription revenue management, brand marketing, new product development, customer analytics, interactive service operations, consumer research and PR.

He started his career with Tata Consultancy Services as senior systems analyst. After spending two years there, he moved to Tata Administrative Services as a manager. In 2000, he joined Star TV and was with the company for four years. He quit as the vice president. At Star, he spearheaded group's foray into DTH and cable services in India. The group did the homework for the service launch, including market segmentation, demand estimation, business modeling, product planning, vendor selection, processes finalisation for the impending DTH business.

Mehra holds a management degree from IIM, Lucknow.