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Surewaves Buzziest Brands 2014: The Category Toppers (Part 2)

afaqs! news bureau and afaqs!, New Delhi
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Surewaves Buzziest Brands 2014: The Category Toppers (Part 2)

Presenting the remaining 10 category winners and runners up of Buzzies 2014, in alphabetical order.

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This is the first year that the Buzzies have introduced product categories. Yesterday, we wrote about the top 10 categories in alphabetical order. Here's presenting the other categories in alphabetical order.

Surewaves Buzziest Brands 2014 was sponsored by Surewaves, Micromax, Grihshobha, Fox Traveller and PayTM.

Cosmetics| Toiletries| Personal Care

One might think men are increasingly becoming important to this category, but brands focused on women are still ruling the roost here. The winner is Dove, famous for some smashing buzz it creates with its women consumers. The runner up is brand L'Oreal, a brand that has come to be associated with glamour and beauty.

Food

The winner of this category is a brand that is loved by mothers, children and everyone else. Brand Maggi occupied the top spot with Brand Amul as the runner up.

Hot Beverages

In second place is a brand that has never shied away from makeovers, and reaps the benefits now. Bournvita, from Mondelez, is the runner up and Nescafe it is at the top, with its ever-refreshing take on charging us from morning onwards.

Household Products

An MNC brand that is almost Indian in its connect, and an Indian brand that has been the most memorable in the category for its communication . The winner here is Surf Excel from Unilever and the runner up is Fevicol, from Pidilite Industries.

Media and Entertainment

They say Indians love their entertainment. Looking at the results of the media and entertainment category, we beg to differ, and say that Indians love their news, too. Times Now bags the winning slot while coming in second is a brand that has more than met expectations when it came to entertaining us, brand Colors.

Online Media | Services | E-Commerce

In this category, the winner is the brand that has been memorable in its own unique ways. This one has earned rave reviews for its superb fulfilment and word of mouth. It is Flipkart which takes the crown of the winner. The runner up is OLX, a brand that has become virtually a verb, when it comes to selling your stuff online.

Mobile Handsets

If market share growth is any indication, then we all know who the winner is. Brand Samsung is the winner in the handsets category with a made in India brand pulling above its weight in this global category as runner up - Micromax.

OTC

The winner is the brand that seems to be everywhere, offering to energise one's life. Revital from Ranbaxy is the winner, while the runner up is ENO, an old trusty, always there to help you enjoy the party better.

Telecom

The winner in this category is never too far from the headlines. With a consistent presence at the Buzzies, brand Vodafone tops the category. The runner up is a brand completely identified with the category, and also one of the most stellar and multiple past winner of the Buzzies, brand Airtel.

Two wheelers

Adrenaline, tight curves, hot bikes and high adventure - these brands promise you all that, and because we are Indians, strong mileage too! The runner up is the iconic Royal Enfield, perhaps the closest to a cult brand in the category, while the winner in the two wheelers category is the resurgent brand, Hero.

We would like to thank our title sponsor Surewaves

Coca-Cola Pepsi® Google Flipkart Sony Micromax Samsung Vodafone Airtel Apple FACEBOOK Tata ITC Idea Tanishq HDFC afaqs! Dairy Milk ICICI Lenovo Kitkat Buzziest Brands of the Year
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