Ronnie Screwvala's new sports firm to be headed by Supratik Sen

Sen is known as a sports marketing veteran and was recently with Red Bull as head of sports and events marketing.

Unilazer Ventures, a strategic equity investor in businesses owned by Ronnie Screwvala, has launched another arm named Unilazer Sports. The sports firm will be headed by Red Bull's Supratik Sen as chief executive officer. Sen spent the past five years at Red Bull India, where he was national head for sports and events marketing.

Unilazer Sports, a division of Unilazer Ventures, will focus on teams, leagues, academies and creation of IPs and franchises in two or three selected sports.

Screwvala had co-founded the UTV Group in 1990 as a film production company. Now, the group has presence across broadcasting, gaming, events, films and other businesses as well. Screwvala left the company as managing director by the end of 2013. UTV Group was taken over by The Walt Disney Company.

He also started Swades, a rural development firm which he co-leads with his wife, Zarina Screwvala.

Sen, a former national rugby player, who was also a professionally trained footballer and cricketer, led all Red Bull's marquee projects with athletes, sports projects and events in the country. Before joining Red Bull, Sen worked with Australian major Repucom. He has also worked with sports, event marketing and media management companies Procam, Percept D'Mark and E-Sense Entertainment. His journey began at Future Hope India that works in grass root development of sports in eastern India.

With more than 16 years of experience in sports marketing, Sen has worked in marketing, brand planning and positioning, managing and planning television content from projects, business development, linking socio economic development, sports development, media content, films and mainline advertising.

He has worked in Times FM, Sahay/ World Food Programme, Vikramshilla, Future Hope India, Firstware Software Solutions, FMMI, Procam International and Percept D Mark.

He is the founding member of E Sense Entertainment, NNR Bio Fuels and Konkan Maharashtra. For the record, Unilazer Ventures, promoted by Ronnie Screwvala, is a diversified entity with focus on creating ground up businesses and being a strategic equity investor in others.

Unilazer is sector-agnostic and has a leaning to new Greenfield and high growth segments like agriculture, healthcare and pharma, education, e-commerce and sectors deeply entrenched in the India consumption story.