Majestic MRSS launches MRSS India; brings on board Sarang Panchal

The former managing director of The Nielsen Company, Asia-Pacific comes in as chief mentor and co-founder for Indian marketing research venture, MRSS India.

Majestic MRSS had launched MRSS India to service Indian clients' market research requirements both in India, and outside the country. The company has brought on board Sarang Panchal as chief mentor and co-founder of MRSS India.

Panchal has more than two decades of experience in market research. He was managing director of The Nielsen Company, Asia-Pacific, between 2007 and 2008.

The two have come together to launch a next generation full service marketing research agency. The new venture will capitalise on technologies for insight developed by Majestic MRSS and its partners in the US, Europe, and Japan. MRSS India will offer Indian marketers local access to the best of breed technology to generate consumer insights.

Speaking about his new role, Panchal tells afaqs!, "Right from the beginning, Majestic MRSS has done a fantastic job of leveraging technology for the research requirements of various clients across Asia-Pacific. But, with the setting up of the India operations, we can provide a plethora of pre-testing and testing tools for all kinds of marketing requirements, specifically for Indian clients."

Prior to this development, Majestic MRSS was servicing international clients in India. "Now, with MRSS India, we are the first local market research firm to serve Indian clients," claims Raj Sharma, co-founder and president, Majestic MRSS, adding that the market research firms currently present in India are all MNCs.

MRSS India will be based in Mumbai, and will service clients from Mumbai, Delhi, Kolkata, Chennai, Bengaluru, and Hyderabad.

Majestic MRSS is an independent full service multi-country market research company which has been working with clients in the pharmaceutical, healthcare, FMCG/CPG, automotive, ICT (information, communications and technology), hospitality, retail, and media sectors.