Draftfcb Ulka launches experience marketing division Aquila Experience

The division is already present in Delhi and Mumbai. The Bengaluru chapter will be launched early next year.

In keeping with its tradition of offering strategic marketing-based solutions to clients, Draftfcb Ulka has launched Aquila Experience, a separate division which will provide strategic brand activation and experiential marketing solutions to clients.

Earlier, the division, which is already present in Delhi and Mumbai, functioned under the Draftfcb Ulka brand name The Bengaluru chapter will commence operations in early 2012.

The division is headed by Puneet Malhotra, general manager, Aquila Experience. He brings with him an experience of more than 12 years in direct marketing, brand activation and events. He has conceptualised and run programmes for clients such as HP, Bausch & Lomb, Scholastic International, Turner International, DLF Malls, Castrol, and Cummins India.

"Our experience across these services gives us a clear implementation edge in terms of adaptability and speed," says Malhotra. He adds that the focus is to provide clients with creative experiential solutions that are immersed in brand ethos, and bring distinct experiences to consumers.

Arvind Wable, executive director and CEO, Draftfcb Ulka Delhi, feels that the efficacy of the company-offered brand solutions has increased considerably with the addition of this division. "Combining our digital offering with on-ground activation is a very potent marketing programme to realise the full potential of our creative ideas," he says.

The team at Aquila Experience consists of members who have run national programmes spanning services in shopper marketing, school programmes, college programmes, road shows, social media, mall promotions, and events.