Puma ropes in Yuvraj Singh as brand ambassador

The Indian all-rounder will now be the face of Puma's new #Love 12 campaign, where consumers will come up with ideas that make a difference.

Global sports and lifestyle brand Puma has roped in Indian cricketer Yuvraj Singh as its brand ambassador. Singh will now be the face of Puma's new #Love 12 campaign.

Puma's #Love 12 is an eco-system in which consumers will come up with ideas, either big or small, that make a difference. Starting 2012, the brand will crowd-source one idea and bring it to fruition on the 12th of every month. Digital platforms such as Facebook and Twitter will be used to promote the campaign.

In a press statement, Rajiv Mehta, managing director, Puma India, says, "Yuvraj Singh epitomises the youth of today. His versatility allows the youth to connect to him instantly. This has made us choose him as the ideal choice to represent Puma."

Talking about his association with Puma, Singh says, "For me, joy and passion are the most important elements of cricket, and this drives me to continually improve myself as a cricketer and as a person. Puma shares these same values and I am looking forward to this alliance."