Lenovo appoints Shailendra Katyal as head, marketing

Katyal has more than 12 years of experience. Earlier, he was category head, personal care brands, Marico.

Computer hardware manufacturer Lenovo India has appointed Shailendra Katyal as marketing head. Earlier, Katyal was category head, personal care brands, Marico. He will be based at Lenovo's Bengaluru office.

In an official communiqué, the company says that Katyal will handle the Lenovo master brand and lead marketing activities for the three business segments - consumer, relational and SMB (small and medium business). His primary mandate will be to aggressively grow Lenovo's brand preference in the consumer and SOHO (small office, home office) segments.

Amar Babu, managing director, Lenovo India, says, "Katyal is a versatile marketing professional who has a proven track record in leading marketing campaigns of marquee consumer brands. He will aggressively chart out clear-cut marketing strategies to help us enhance our brand preference and consumer connect in India."

Says Katyal, "It is a great opportunity for me to be working with a global force like Lenovo. It is one of the leading forces in the technology space today and leads with a strong core of product innovation. It is also a truly multicultural organisation with high emphasis on entrepreneurial behaviour, which is what I really thrive in."

Katyal has more than 12 years of experience in sales and marketing in the FMCG space. At Marico, where he has spent more than 10 years, he was involved in charting out the strategy for the hair care segment and managed brands such as Parachute, Saffola, Nihar Naturals, Shanti, and Hair & Care.

Katyal is an alumnus of the Indian Institute of Management, Calcutta, and College of Business Studies, New Delhi.