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Marketing Initiative

bn Marketing Initiative

19 Cities, 950+ Brands: HT Media Group’s Festival of Gifts 2024 Sets New Benchmarks!

The Festival of Gifts 2024 engaged over 6 lakh participants, offering unmatched brand visibility, exclusive offers, and 930 winners through an electrifying campaign.

By afaqs! partner content
Nov 18, 2024 13:53 IST 3 Min read
cnz Marketing Initiative

A young entrepreneur's journey

By afaqs! partner content
Nov 05, 2024 18:28 IST 3 Min read
jgf Marketing Initiative

Flipkart’s new ‘ADd TO BRAG!’ campaign makes Diwali shopping a social media affair

By afaqs! partner content
Oct 29, 2024 13:28 IST 3 Min read
io Marketing Initiative
Mokobara joins the journey of Diljit Dosanjh’s record-breaking Dil-luminati Tour
By afaqs! partner content
Oct 28, 2024 10:28 IST 2 Min read
gfdz Marketing Initiative
Varun Dhawan transforms Mumbai’s iconic Gaiety Galaxy theatre for Prime Video’s ‘Citadel Honey Bunny’ launch
By afaqs! partner content
Oct 25, 2024 18:43 IST 2 Min read

Latest Stories

AvancePRxStovekraft Corporate Communications and PR

Avance PR secures Stovekraft's PR mandate for North India Region

The PR agency will craft a strategy with media outreach and campaigns to showcase Stovekraft's product innovation, customer focus.

By afaqs! news bureau
Nov 21, 2024 10:33 IST 1 Min read
zomato Advertising

Zomato founder wants Chief of Staff: No salary, pay Rs 20 lakh instead

By afaqs! news bureau
Nov 21, 2024 08:58 IST 3 Min read
Jaguar rebrand Brands

Has Jaguar taken futuristic rebranding too far?

By Ruchika Jha
Nov 21, 2024 05:30 IST 5 Min read
ZEE Media
ZEE targets regional brands with ‘Dilfluencers’ platform
By Nisha Qureshi
Nov 21, 2024 05:20 IST 3 Min read
Retail media advertising Digital
How retail media is taking a larger share of digital spends
By Benita Chacko
Nov 21, 2024 05:10 IST 5 Min read

Media

ZEE Media

ZEE targets regional brands with ‘Dilfluencers’ platform

The B2B campaign and platform position ZEE TV's iconic characters as brand influencers, enabling both national and regional advertisers to harness the network's digital reach.

By Nisha Qureshi
Nov 21, 2024 05:20 IST 3 Min read
Retail media advertising Digital

How retail media is taking a larger share of digital spends

By Benita Chacko
Nov 21, 2024 05:10 IST 5 Min read
Prasar_Waves OTT Streaming

Prasar Bharati unveils OTT platform Waves

By afaqs! news bureau
Nov 20, 2024 18:01 IST 2 Min read
ShemarooxPwrChain Digital
Shemaroo partners with PWR Chain to enhance digital entertainment
By afaqs! news bureau
Nov 20, 2024 13:24 IST 2 Min read
Jagran Media
Jagran New Media launches Gujarati Jagran App to expand Indic reach
By afaqs! news bureau
Nov 20, 2024 13:13 IST 2 Min read

afaqs! Video Interviews

CMO dialogue..Anuj Marketing

Xiaomi wants to be everywhere you are—but is the India market ready?

Anuj Sharma, CMO, Xiaomi India, breaks down the trends that are defining the smartphone sector and how he budgets his marketing spends through the year.

By Venkata Susmita Biswas
Nov 04, 2024 05:10 IST 4 Min read
Rohit Bhasin CMO Dialogues Marketing

60% of our marketing budget goes to digital: CMO Kotak Mahindra Bank

By Venkata Susmita Biswas
Sep 20, 2024 05:20 IST 4 Min read
India largely watches movies on TV, which makes it a consistent part of media plans to build frequency: Ajay Dang Marketing

India largely watches movies on TV, which makes it a consistent part of media plans to build frequency: Ajay Dang

By Venkata Susmita Biswas
Sep 04, 2024 05:20 IST 3 Min read
Legrand India’s digital spends increased from 5-6% to over 50% in last 10 years Marketing
Legrand India’s digital spends increased from 5-6% to over 50% in last 10 years
By Benita Chacko
Aug 23, 2024 05:20 IST 4 Min read
“Influencer marketing is one of the most low-cost digital marketing avenues we use” Marketing
“Influencer marketing is one of the most low-cost digital marketing avenues we use”
By Venkata Susmita Biswas
Aug 20, 2024 05:20 IST 3 Min read

Brands

Jaguar rebrand Brands

Has Jaguar taken futuristic rebranding too far?

The brand’s new ad has left netizens questioning Jaguar's legacy, wondering if it’s still in the business of selling cars.

By Ruchika Jha
Nov 21, 2024 05:30 IST 5 Min read
Hindware Brands

Hindware expands 'Build a Toilet, Build Her Future' initiative

By afaqs! news bureau
Nov 20, 2024 10:22 IST 2 Min read
Emcure_MS Brands

MS Dhoni and Emcure launch campaign to combat Anemia on Men’s Day

By afaqs! news bureau
Nov 19, 2024 18:40 IST 2 Min read
Good Day Brands
Delhi HC favours Britannia; says Desi Bites can't use Good Day trademark
By afaqs! news bureau
Nov 19, 2024 18:13 IST 2 Min read
Whatsapp Brands
CCI imposes ₹213.14 crore penalty on Meta over WhatsApp’s 2021 privacy policy
By afaqs! news bureau
Nov 19, 2024 12:45 IST 2 Min read
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