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Marketing Initiative

cnz Marketing Initiative

A young entrepreneur's journey

LaunchPad is a community where students worldwide engage in practical skills, networking, and mentorship, redefining accessible, future-proof education.

By afaqs! partner content
Nov 05, 2024 18:28 IST 3 Min read
jgf Marketing Initiative

Flipkart’s new ‘ADd TO BRAG!’ campaign makes Diwali shopping a social media affair

By afaqs! partner content
Oct 29, 2024 13:28 IST 3 Min read
io Marketing Initiative

Mokobara joins the journey of Diljit Dosanjh’s record-breaking Dil-luminati Tour

By afaqs! partner content
Oct 28, 2024 10:28 IST 2 Min read
gfdz Marketing Initiative
Varun Dhawan transforms Mumbai’s iconic Gaiety Galaxy theatre for Prime Video’s ‘Citadel Honey Bunny’ launch
By afaqs! partner content
Oct 25, 2024 18:43 IST 2 Min read
kjh Marketing Initiative
JioCinema and Sports18 to exclusively broadcast South Africa vs India T20 Series: A Rematch of Champions
By afaqs! partner content
Oct 21, 2024 10:21 IST 3 Min read

Latest Stories

Rasika Prashant Marketing

Tata Soulfull to invest 20-22% revenue on new millet marketing push

CMO Rasika Prashant says the brand spends over one-fifth of its revenue on marketing new products, with an emphasis on retail visibility, digital campaigns, and influencer marketing.

By Ruchika Jha
Nov 07, 2024 05:30 IST 4 Min read
apple ad Advertising

Apple gets a weightlifter to rep its M4 chip in a new Macbook Pro ad

By Ubaid Zargar
Nov 07, 2024 05:20 IST 2 Min read
What the World Needs is Love Advertising

Amazon's holiday ad spotlights everyday acts of kindness

By Benita Chacko
Nov 07, 2024 05:10 IST 2 Min read
INDMoney Advertising
INDmoney’s new campaign urges Indians to take charge of their finances
By afaqs! news bureau
Nov 06, 2024 18:41 IST 2 Min read
PumaxBumble Brands
Puma India and Bumble celebrate 'Singles Day' with a running event
By afaqs! news bureau
Nov 06, 2024 18:25 IST 3 Min read

Media

SMC Media

SMC Global named associate partner for India's T20I series in SA

The 4-match T20I series between India and South Africa begins on November 8 in Durban, with matches in Port Elizabeth, Centurion, and Johannesburg, broadcast on Jio Cinema and Viacom 18.

By afaqs! news bureau
Nov 06, 2024 18:22 IST 2 Min read
Samarth Sharma People Spotting

Samarth Sharma steps down as COO at Asianet News

By Benita Chacko
Nov 06, 2024 16:07 IST 1 Min read
Kapil Sharma Media

Zomato's Deepinder Goyal to debut on The Great Indian Kapil Show following Shark Tank exit

By Yash Bhatia
Nov 06, 2024 13:46 IST 2 Min read
NDTV Media
NDTV returns to BARC ratings
By afaqs! news bureau
Nov 05, 2024 15:53 IST 1 Min read
Sony LIV Pause Ads OTT Streaming
Sony LIV the latest OTT platform to offer pause ads
By Benita Chacko
Nov 05, 2024 05:20 IST 2 Min read

afaqs! Video Interviews

CMO dialogue..Anuj Marketing

Xiaomi wants to be everywhere you are—but is the India market ready?

Anuj Sharma, CMO, Xiaomi India, breaks down the trends that are defining the smartphone sector and how he budgets his marketing spends through the year.

By Venkata Susmita Biswas
Nov 04, 2024 05:10 IST 4 Min read
Rohit Bhasin CMO Dialogues Marketing

60% of our marketing budget goes to digital: CMO Kotak Mahindra Bank

By Venkata Susmita Biswas
Sep 20, 2024 05:20 IST 4 Min read
India largely watches movies on TV, which makes it a consistent part of media plans to build frequency: Ajay Dang Marketing

India largely watches movies on TV, which makes it a consistent part of media plans to build frequency: Ajay Dang

By Venkata Susmita Biswas
Sep 04, 2024 05:20 IST 3 Min read
Legrand India’s digital spends increased from 5-6% to over 50% in last 10 years Marketing
Legrand India’s digital spends increased from 5-6% to over 50% in last 10 years
By Benita Chacko
Aug 23, 2024 05:20 IST 4 Min read
“Influencer marketing is one of the most low-cost digital marketing avenues we use” Marketing
“Influencer marketing is one of the most low-cost digital marketing avenues we use”
By Venkata Susmita Biswas
Aug 20, 2024 05:20 IST 3 Min read

Brands

PumaxBumble Brands

Puma India and Bumble celebrate 'Singles Day' with a running event

The event will take place in Bengaluru, starting at Nexus Koramangala mall on November 11, 2024.

By afaqs! news bureau
Nov 06, 2024 18:25 IST 3 Min read
AirIndiaxVistara Brands

Here's how Air India and Vistara plan a smooth transition for customers

By afaqs! news bureau
Nov 06, 2024 15:19 IST 3 Min read
Hasan Minhaj x WhatsApp Digital

Long-distance love stories get a Hasan Minhaj touch on WhatsApp

By Shreyas Kulkarni
Nov 06, 2024 05:30 IST 2 Min read
Tanishq Marketing
Regal, local & digital: Tanishq's strategy to win over Indian women
By Ubaid Zargar
Nov 05, 2024 05:30 IST 4 Min read
zyduswellness (1) Brands
Zydus Wellness to acquire 100% stake in Naturell India
By afaqs! news bureau
Nov 04, 2024 11:55 IST 2 Min read
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