Luminous shifts focus to the political arena amid the cricket season for marketing
Neelima Burra, chief strategy transformation and marketing officer at Luminous outlines business objectives, leveraging cricket & elections for marketing, and more.
afaqs! CMO Dialogues with Poulomi Roy, CMO, RSH Global
In our weekly series, we interview chief marketing officers to find out what influences their strategies and how they navigate the ever-changing marketing landscape.
Luminous shifts focus to the political arena amid the cricket season for marketing
Neelima Burra, chief strategy transformation and marketing officer at Luminous outlines business objectives, leveraging cricket & elections for marketing, and more.
afaqs! CMO Dialogues with Poulomi Roy, CMO, RSH Global
In our weekly series, we interview chief marketing officers to find out what influences their strategies and how they navigate the ever-changing marketing landscape.