afaqs! CMO Dialogues with Poulomi Roy, CMO, RSH Global
In our weekly series, we interview chief marketing officers to find out what influences their strategies and how they navigate the ever-changing marketing landscape.
At 18,123 units sold, the luxury car maker has clocked the highest-ever financial year sales in its 30 years of Indian operations. Lance Bennett, vice president, sales & marketing explains how.
Clapboard was born out of a need to disrupt current revenue model of ad agencies: Varun Katyal
Founder and CCO of the full-stack creative services platform shares how it aims to address the inherent challenges of the advertising industry through its offering.