Venkata Susmita Biswas

Venkata Susmita Biswas

Email: susmita.biswas@afaqs.com

Susmita is the executive editor of afaqs! She writes about video streaming, e-commerce, social media platforms and everything in between. She also analyses the marketing and business strategies of brands.

Stories by 'Venkata Susmita Biswas'

Marketing

afaqs! CMO Dialogues with Anoop Manohar, CMO, Axis Bank 

In our weekly series, we interview chief marketing officers to find out what influences their strategies and how they navigate the ever-changing marketing landscape.
Advertising

Ogilvy chair Hephzibah Pathak doubles down on fair pay and recognition for agencies

She took over as the executive chairperson of Ogilvy India in January 2024 and took charge from Piyush Pandey who has now moved into an advisory role.
OTT Streaming

Video is no. 1 Prime benefit in India: Mike Hopkins, Head of Prime Video & Amazon MGM Studios

The video streamer is set to launch 70 new shows and films over the next two years
Advertising

Sundar Swamy envisions R K Swamy IPO as potential blueprint for Indian agencies' eyeing IPOs

R K Swamy Limited's Initial Public Offering to Open on March 4, 2024; Price Band fixed at Rs 270 to Rs 288 per Equity Share with a Face Value of Rs 5 Each.
Advertising

Down with Valentine’s Day!

Brands say no to the mush and consumerism that defines February 14.
Marketing

The Uberisation of the Chief Marketing Officer

A booming start-up ecosystem, mainstreaming of the gig economy and mid-career stagnation are prompting professionals to offer a fraction of their time to companies with tight budgets for full-time hires.
Marketing

Armed to the tees with constitutional couture

On India's 75th Republic Day, we speak to A47, a company that makes ISRO, Indian Armed Forces, and Indian Constitution-themed merch.
Media

Inside Disney Star’s gameplan to make cricket part of every digital and TV media plan

The broadcasting major’s ad sales head, Ajit Varghese, on the company’s Asia Cup and ICC World Cup pitch to advertisers.
Advertising

Generative AI: Navigating the ethical and legal minefield

upGrad and Zomato recently used images/videos of celebrities generated by AI programs in ads. Both have withdrawn the ads.
Advertising

Mindshare is modelled to function like a start-up: Amin Lakhani, CEO, Mindshare South Asia

The media agency has won a bronze metal at the Cannes Lions International Festival of Creativity for the Thumbstopping Beauty Biases campaign for Dove.