Vivek Suchanti, chairman, Concept Communication, believes even if clients have adopted AI, they prefer agencies for new and effective tech solutions.

The fraudsters impersonated the WPP CEO using a fake WhatsApp account, voice clone and YouTube footage in a virtual meet.

The ad had received severe backlash especially from the creative community alleging it represented creativity being crushed by technology.

Industry leaders speak about the different ways in which they are integrating AI into solving everyday marketing problems.

The profit was driven by increased advertising revenue and a 6 % rise in average ad prices on its platforms, says the company.

The founder of the stock images portal sheds light on how the company is navigating the impact of generative artificial intelligence.

As a last-minute solution, the agency used face-swapping technology to get the film made.

The new spot sees a Pepsi employee bring his ‘Thandai’ idea to the company CEO, only to have him stall it.

Industry experts deliberate on the role of data in measuring PR success, the need for data literacy, and more.

The initiative utilises AI technology to create over 250 customised videos for various locations in India and abroad.