Marketing Initiative

Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to inform strategy, identify new opportunities and outmaneuver rivals.

Last year the Cricket World Cup on TV made history, reaching 518 million viewers. With T20's universal appeal, brands can seize high-impact opportunities on TV this June.

The innovative billboard at the bustling DLF CyberHub in Gurugram, pulled in huge crowds to experience 'The new Hyundai CRETA' from January 25 to February 8, 2024.

The Thums Up Toofan campaign promises an exclusive journey to the West Indies for the ICC T20 Men’s World Cup.

Here’s how SOFY's April Fool's campaign sparked a buzz with its playful take on solving period woes.

The campaign features billboards showcasing witty exchanges between Flipkart and five notable brands: Acko, RuPay, MPL, boAt, and Pedigree. 

The audio ads are being played across the Delhi Metro Violet Line, reaching millions of commuters daily.

Mahindra is on a mission to reignite the passion for driving among women who have veered away from the driver's seat.

The Smytten Pulse Partners Program aims to support agencies and independent marketers with its technology-driven marketing solutions.

From Ninjago action mechs to City police islands, LEGO® unveils a diverse array of 2024 new launches in its largest-ever assortment.

The campaign, marking its third year, highlights Mahindra women excelling in personal and professional fields beyond the ordinary.

The murals at Guru Dronacharya Metro, crafted by artist Anpu Varkey, reflect the aspirations of Indian women in aviation, symbolising equality and recognition.

Unleashing the Power of TATA IPL 2024: Amplifying brands and captivating audiences.

The campaign intricately merges grooming with spiritual service, shaping a unique pilgrim experience.

The broadcaster offers brands with unique solutions that will cater to business goals across the funnel.

The e-commerce brand took the blame of delayed gifts upon itself, saving the gifter the embarrassment of forgetting to order a gift in time for V-Day.

Adapt or be left behind: Brands must embrace the streaming era with innovative advertising.

It lets agencies seamlessly integrate app development into their services, offering unlimited branding possibilities and fostering revenue growth.

The brand's journey with memes navigates through Bollywood nods, viral trends, and a commitment to relatable laughter and relevant topicality.

The brand's debut in the digital realm implements first-in-industry innovations, AI-driven campaigns, and targeted strategies to its advantage.

The television association has been a driving force behind instant, measurable and exponential brand and business impact.

The campaign responds to a 1500% surge in spiritual tourism, with Ayodhya at its epicentre.

P.F. Chang's brings its globally acclaimed pan-Asian legacy to India.

The campaign brings the quality of Flipkart's winter products in focus through on-ground activations and influencer collaborations.

As per BARC, 803 million viewers tuned in to Sports on TV in 2023, 98% of which was attributed to cricket events.

The Klay Karnival, held across 20+ KLAY centres, offered a unique blend of play, learning, and nutritional awareness for toddlers and parents alike.

The smart tyre features inbuilt smart sensors and cutting-edge features, promising real-time alerts, fuel efficiency, and Bluetooth connectivity.

Nyle Naturals lifts the curtains on the #GentleCareForEverydayYoucampaign, elevating women's well-being, transparency and natural hair care heritage.

A glimpse at how the Indian eCommerce marketplaces fared during the Diwali Mega Sale event in 2023- the biggest eCommerce festival in India. By Kalyani M Sunilkumar, Senior Marketing Executive at PiWheel.

The campaign harnessed LinkedIn's reach to redefine B2B communication through nuanced conversations about the future of AI.

The campaign's engagement, surpassing industry averages, underscores the potential of unorthodox strategies in the contemporary digital landscape.

The Create Real Magic platform transforms festive greeting conventions, using DALL·E 3 and GPT-4 models to help users reclaim the Real Magic of Diwali.

The ad cleverly links Diwali prep to securing life's treasures, subtly integrating Kotak General Insurance's protective insurance covers into its festive theme.

The new brand film starring Paresh Rawal portrays the journey of shopkeeper Mishra Ji, offering a new beginning and a better tomorrow for sellers.

The Chupa Chups Halloween Hacks 2023 campaign integrates gamified interactions and personalised, fun, & spooky experiences for users through a blend of AR and AI generation.

Bloom’s #BloomerLegend campaign explores a narrative of reliability, embodying a powerful reinforcement of its brand messaging.

Brands across Handset, Commercial Vehicles, UPI, Electric Vehicles categories witness a massive surge across key brand KPIs.

The launch event brought together the worlds of hip-hop culture and timepieces, as Diesel and King launched the new Vert range and the new Metamorph virtual world experience.

The success of Albert Lepcha's first original single 'Mere Soneya' cements Sa Re Ga Ma Pa's legacy as the ultimate launch pad for future music icons.

Legrand India's Allzy: Revolutionizing the mass market with strategic adaptation.