Ubaid Zargar

Ubaid Zargar

I write about marketing, advertising, and everything digital.

Stories by 'Ubaid Zargar'

Advertising

Coca-Cola’s polar bear and McDonald’s Hamburglar face off in this new spot

The 54-second ad sees McDonald’s mascot attempt to steal Coca-Cola’s formula, only to be stopped in his tracks.
Digital

After OpenAI's GPT-4o launch, Google announces its competitor Project Astra

Project Astra rivals OpenAI’s GPT-4o by offering a similar model capable of understanding and generating content across various modalities.
Advertising

Vadilal Ice Cream wants you to celebrate happiness with its Ice Creams; Pepsodent might disagree

The two brands have unveiled campaigns that are almost the same but different. Take a look.
Brands

OpenAI debuts GPT-4o that can laugh, sing, teach math and more

The unveiling occurred during the OpenAI Spring Update event.
Advertising

For a CSR campaign, the representative needs to emanate authenticity: Prasoon Joshi

Joshi is spearheading Vedanta’s new social impact campaign, alongside the chairperson of Hindustan Zinc and the director of Vedanta Limited Priya Agarwal Hebbar.
Advertising

British newspaper groups warn Apple's anti-ad tool threatens journalism's financial sustainability

Apple is reportedly gearing up to introduce an AI-based anti-ad privacy feature in its Safari browser with the upcoming iOS 18 software update.
Advertising

Celebrating moms: how brands across India embraced the Mother’s Day

Mother’s Day saw brands from across the categories show gratitude towards mothers of the world.
Advertising

43 matches, 43 films: Colgate goes all in for its IPL campaign

Colgate has taken its 'Brush Tonight' campaign to IPL 2024. The brand's EVP of marketing breaks down the strategy.
Advertising

Lowe Lintas and Naukri collaborate to launch a new campaign targeting the younger workforce

The campaign is now live on the JioCinema IPL feed and other online platforms.
People Spotting

Vidisha Chatterjee joins Visa Inc as senior director & head of corporate communications

She was formerly the communications director at WhatsApp India.