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Ubaid Zargar
I write about marketing, advertising, and everything digital.
Stories by 'Ubaid Zargar'
By
Ubaid Zargar
Advertising
Coca-Cola’s polar bear and McDonald’s Hamburglar face off in this new spot
The 54-second ad sees McDonald’s mascot attempt to steal Coca-Cola’s formula, only to be stopped in his tracks.
By
afaqs! news bureau
Digital
After OpenAI's GPT-4o launch, Google announces its competitor Project Astra
Project Astra rivals OpenAI’s GPT-4o by offering a similar model capable of understanding and generating content across various modalities.
By
Ubaid Zargar
Advertising
Vadilal Ice Cream wants you to celebrate happiness with its Ice Creams; Pepsodent might disagree
The two brands have unveiled campaigns that are almost the same but different. Take a look.
By
afaqs! news bureau
Brands
OpenAI debuts GPT-4o that can laugh, sing, teach math and more
The unveiling occurred during the OpenAI Spring Update event.
By
Ubaid Zargar
Advertising
For a CSR campaign, the representative needs to emanate authenticity: Prasoon Joshi
Joshi is spearheading Vedanta’s new social impact campaign, alongside the chairperson of Hindustan Zinc and the director of Vedanta Limited Priya Agarwal Hebbar.
By
afaqs! news bureau
Advertising
British newspaper groups warn Apple's anti-ad tool threatens journalism's financial sustainability
Apple is reportedly gearing up to introduce an AI-based anti-ad privacy feature in its Safari browser with the upcoming iOS 18 software update.
By
Ubaid Zargar
Advertising
Celebrating moms: how brands across India embraced the Mother’s Day
Mother’s Day saw brands from across the categories show gratitude towards mothers of the world.
By
Ubaid Zargar
Advertising
43 matches, 43 films: Colgate goes all in for its IPL campaign
Colgate has taken its 'Brush Tonight' campaign to IPL 2024. The brand's EVP of marketing breaks down the strategy.
By
afaqs! news bureau
Advertising
Lowe Lintas and Naukri collaborate to launch a new campaign targeting the younger workforce
The campaign is now live on the JioCinema IPL feed and other online platforms.
By
afaqs! news bureau
People Spotting
Vidisha Chatterjee joins Visa Inc as senior director & head of corporate communications
She was formerly the communications director at WhatsApp India.
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