It aims to boost recall by using social media, search ads, digital films, UAC, affiliate platforms, emailers, print, and influencer marketing.

The brand plans to deepen its connection with cricket fans by partnering with the cricketer.

This association is considerably more meaningful since PV Sindhu was born & brought up in Hyderabad and shares a similar fondness for biryani.

The burst of food delivery platforms and cloud kitchens have created an opportunity for brands to launch national chains of the rice speciality. Can they now establish their presence internationally?

In a heart-warming video, the brand glorified those innumerable little gestures every father makes, that speak of his love more than his words.

The brand awarded its digital duties to the agency ensuing a multi-agency pitch.