autojunction.in forges content tie-up with The Telegraph

As per the strategic tie-up, autojunction.in will provide the content for a co-branded supplement covering all aspects of the automotive world.

autojunction.in, an integrated auto e-commerce portal by Mjunction Services (a joint venture between Tata Steel and SAIL), has entered into a strategic partnership with the ABP Group's English daily, The Telegraph.

The first issue of the supplement, titled autojunction.in, is slated to be published in the first week of December. The initial print run of the supplement will be four lakh copies per edition.

As per the association, autojunction.in will provide content for the co-branded supplement covering various aspects of the automotive world. The four-page, all-colour supplement will include car reviews, comparison tests, and interviews with auto industry experts, travel features, technology features, motorsports and details about upcoming cars in India. The supplement will also feature interactive segments like User Review and Ask an Expert.

The supplement is being started off as a quarterly, but will soon become a monthly, and depending on the response, it may also become a fortnightly in the near future.

Talking about the supplement, Sumit Chatterjee, head, autojunction.in, says, "Both autojunction.in and The Telegraph will leverage their associations to ensure the sustainability of the supplement." However, generating content will be the sole responsibility of autojunction.in.

While most of the content for the supplement will be made exclusively for it, some of the content will be picked up from the website of autojunction.

The supplement will be available across Kolkata and its surrounding areas. The group targets individuals who want to buy a car, or those who have recently bought a car and are interested in interacting with other owners of similar vehicles. Men in the age group of 16-60 years will be the core TG (target group) of the supplement.

For the record, autojunction was launched in 2006; it forayed into online sale of new cars with Reva electric car. In early 2010, autojunction forged a partnership with Electrotherm India (auto division) to sell Yobykes (electric two wheelers) online at autojunction.in.