Here's how Pepsi rides on the cric-freak granny swag...

The beverage-maker has roped in the octogenarian Charulata Patel for its ICC World Cup 2019 Swag campaign.

By now, we’re quite sure most netizens have seen the octogenarian lady at the battleground in Birmingham cheering for our Boys in Blue during the India-Bangladesh match on Tuesday. Post the match, the deadly duo - Virat Kohli and Rohit Sharma - seeking her blessings, has been the talk of the town ever since the video and images went viral.

Cola giant Pepsi wasted no time in seizing the opportunity to ride on the new-found popularity of Charulata Patel, the cric-freak granny and the videos of her blowing the vuvuzela at the stadium. The brand has roped in the 87 year old for its #HarGhoontMeinSwagHai campaign for the ongoing ICC World Cup 2019 season.

This almost has a vibe of a potential comeback in the much-debated cola rivalry for this World Cup and here's why. Pepsi's arch-rival Coca-Cola bagged the official global sponsorship of the ICC World Cup earlier this year replacing the former who were the official partners of the tournament from 1999 to 2015.

A sizeable chunk of netizens are also speculating whether Pepsi's attempt to put up a fight by making Patel the face of the Swag campaign, is indeed an answer to Coke's latest heavyweight summer ad campaign starring Ranbir Kapoor and Paresh Rawal.

87 year old Charulata Patel who was seen cheering for India in the stands during #BANvIND match: I have been watching cricket for last many decades, from the time I was in Africa. Earlier I used to watch on TV when I was working, but now that I am retired I watch it live. #CWC19 pic.twitter.com/VL1P3k6czs

— ANI (@ANI) July 2, 2019

A PepsiCo spokesperson was recently quoted in ET as saying, "Pepsi is honoured to bring the story of the unassailable swag of Charulata Patel. Her passion for the game shows the world that age is no bar when it comes to living life in the moment."

Age no bar. Swag har bar #HarGhoontMeinSwag

A post shared by Pepsi India (@pepsiindia) on Jul 3, 2019 at 2:22pm PDT

Celebrating the swag of the Indian cricket fan #HarGhoontMeinSwag pic.twitter.com/h0zT5WUELc

— Pepsi India (@PepsiIndia) July 5, 2019

#Amul Topical: 87 year old Super Fan cheering Indian cricket team makes social media waves! #INDvsBAN pic.twitter.com/5BbI8y8YHV

— Amul.coop (@Amul_Coop) July 3, 2019

4/5 It started with a bang, with the Ranbir-Paresh spot, but then lost the fizz subsequently, I felt.
Now, here's Pepsi finally throwing its hat into the ring, with an 87-year old to rival Ranbir Kapoor! Charulata Patel has the all-round, family-friendly appeal that is far, far pic.twitter.com/n1IsUfVI0m

— Karthik (@beastoftraal) July 5, 2019

Also don't miss Anand Mahindra's (chairman, Mahindra Group) tweet as he extends his heartfelt support to sponsor World Cup ticket for the die- hard fan.

Well I’m delighted that I’ve been beaten to it by Virat! I just want her to be cheering the #MenInBlue https://t.co/Thg9RNwBsq

— anand mahindra (@anandmahindra) July 4, 2019