AdLift bags Pacific Malls' biz

The agency will provide social media and paid marketing services for multiple shopping centres of Pacific Malls.

AdLift, a global digital marketing agency with offices in the US and India, has recently won the social media and paid marketing duties for Pacific Malls. The duties are for the malls at Tagore Garden, Delhi and Dehradun, Uttarakhand. The account was won following a multi-agency pitch.

Speaking about the win, Prashant Puri, co-founder and CEO, AdLift says in a company statement, "We're extremely delighted to add Pacific Malls to our clientele list. They have decades of experience in providing luxury-realty construction. We are confident of exploring some long-lasting association with them by providing engaging and result-oriented campaigns as per their requirement. We are looking forward to achieve our commitments through innovative campaigns."

Commenting on the association with AdLift, Salim Roopani, centre director - Pacific Mall, says, “In the past decade, the Indian mall culture has evolved incredibly into a 360-degree entertainment and shopping destination for family and friends. Social media plays an important role in consumer retail and is being used increasingly and effectively to analyse consumer behaviour and changing preferences. We are confident to see some engaging campaigns that will help us in strengthening our relationship with our customers"