Ola tests new premium service under Prime Plus

The new service that goes live today in Bangalore, allows customers to book rides without cancellation or operational hassles.

Ridesharing company Ola is testing a new premium plan for its customers that offers rides with no cancellation or operational hassles. Called Ola Prime Plus, the services go live today for select customers in Bangalore. 

The company’s CEO Bhavish Aggarwal revealed the development on Twitter, asking customers to try it out.

Testing out a new premium service by @Olacabs!

Prime Plus: Best drivers, top cars, no cancellations or operational hassles. Will go live for select customers in Bangalore today. Do try it out 🙂👍🏼

I’ll be using it frequently and will share my experiences here on Twitter. pic.twitter.com/c8YDDgnbPU

— Bhavish Aggarwal (@bhash) May 28, 2023

The Tweet lays out the benefits of Prime Plus, including best drivers, top cars, and no ‘cancellations or operational hassles’. The app already has provisions for premium rides, under Ola Prime and Ola Prime SUVs. The new service appear to cater to common problems that users face when booking a cab.

Many respondents, however, were quick to point out that the benefits mentioned should not come as a premium package, but are rather required of any functional cab service platform.

Aren't these bare minimum for any cab hailing apps? Why to give it a fancy name called Plus!?

— mani.wagmi (@wokeblunt) May 28, 2023

Other users also raised questions about the price of these premium plans, and the potential penalty for drivers who cancel the rides. The prices for the plan have not been revealed yet, and since the company is only testing out the new service, the exact figures are undisclosed.

Ok how much extra you are going to charge for this premium service and how much extra are you going to charge the drivers on cancellation ? Well on both ways you are winning

— Ash (@aashish27721337) May 28, 2023