Farmley launches a quirky social media campaign, titled 'We Don't Have An IPL Campaign'

The brand is also transforming the campaign into a comprehensive experience through influencer collaborations.

Farmley, a snacking brand, has launched its latest social media campaign called ‘We Don't Have An IPL Campaign’. Instead of diving into the mania of IPL promotions, Farmley's social media feeds have become the go-to destination for hilarious takes on the ongoing cricket action.

Farmley has opted for a subtle and light-hearted approach with "We don't have an IPL campaign" which is all about taking a break from commercials and  focusing on the nail-biting matches that IPL is actually meant for. Set in the background of desi heartland, Farmley's posts have been a rollercoaster ride of humour and wit that have tapped into the pulse of netizens by embracing meme culture. Moreover, via influencer collaborations, the brand is taking a 360-degree spin on the IPL campaign.

Simran, senior manager - social media & content shared her excitement, saying, "With our 'We don't have an IPL campaign’, we've tried to break the clutter and also bring a whole new level of relatability to the saturated market of regular IPL campaigns. It's been an absolute blast seeing fans engage with our content and share the laughter far and wide."

This IPL season, host your IPL watch parties with Farmley’s wholesome snacks, that are not just flavourful and crunchy but also healthy. With Farmley’s munchies that are made from makhanas, you can now munch onto wholesome snacks without thinking twice. Farmley’s nutritious and delightfully tasty range is now available on online platforms like Amazon, Flipkart, Blinkit, Zepto, and Instamart, as well as in retail stores near you.