Dove releases next leg of 'Stop the beauty test' campaign

3 out of 4 Indian women are rejected for their looks during the arranged marriage process, says Dove's new campaign.

A statistic seen on NDTV says that 3 out of 4 Indian women are rejected for their looks during the arranged marriage process. This is the theme of Dove's latest edition of #StopTheBeautyTest campaign. It is a poem based on a compilation of things that teenage girls have said, about how society views them based on their physical appearance.

As a part of this campaign, the company also ran full page print ads in the Sunday Times paper in different parts of the country.

In the past, Dove's campaigns relating to the beauty test has tried to draw emphasis on societal standards of beauty and how flawed these ideals are. The last edition of #StopTheBeautyTest also dealt with the issue of how women in arranged marriage scenarios are viewed.

The overarching theme of the ad is the impact of these judgements on their self-esteem and body confidence. The ad was released on the occasion of daughter's day and HUL Chairman Sanjiv Mehta took to Linekdin to reshare the piece.

"As a father to two lovely daughters, I feel deeply for the cause. You would agree that our children's formative years are critical, and if done right, we set them up for life. Therefore, we must create an environment where girls can feel more confident about themselves and focus on who they are as individuals, not how they look," he wrote as a caption to the video.