Akshay Kumar encourages consumers to select RR Kabel's FIREX LS0H-EBXL wires for safety

The new TVC, which has been rolled out across major television channels and social media platforms.

R R Kabel Limited, wire and cable manufacturers, has launched its TVC campaign, #FireSeJyaadaJaanleva, starring Bollywood icon Akshay Kumar. This campaign, showcases RR Kabel's efforts to promote safety and awareness, underscores the critical importance of choosing high-quality wires for the safety of homes and families.

The new TVC, which has been rolled out across major television channels and social media platforms (Nationally), delivers a powerful message: the wires behind the walls of our homes are as crucial as the walls themselves. Featuring RR Kabel’s FIREX LS0H-EBXL (Low Smoke Zero Halogen) wires, the campaign highlights the often-overlooked dangers of toxic smoke emitted by regular PVC wires during a fire. While fire is indeed dangerous, the black, toxic smoke it produces can be even more deadly, a fact that RR Kabel aims to bring to the forefront of public consciousness.

Speaking on the launch of the TVC, Shreegopal Kabra, Managing Director at R R Kabel, commented, “Our goal with this campaign is to raise awareness about the critical need for choosing the right quality wires for your homes. We want to dispel the myth that fire alone is the main danger during an outbreak. In reality, it’s the toxic smoke that poses the greatest threat to life. At RR Kabel, safety has always been our priority, and we continue to innovate to ensure our products meet the highest standards of protection.”

This #FireSeJyaadaJaanleva TVC campaign by RR Kabel reinforces the brand’s dedication to building a safer future through their innovative solutions. It highlights the critical role that wires play, not just as an electrical necessity, but as a vital component in every household, ensuring safety both now and for generations to come.