Eggfirst bags creative duties of McCoy

The Mumbai-based ad agency will handle creative, as well as digital duties for the brand.

Eggfirst, a Mumbai-based advertising agency, recently won the account of the home and kitchen appliances brand McCoy. The agency was chosen for handling the brand's creative mandate, as well as its digital strategy and management following a multi-agency pitch.

K M Shetty, chairman, Canbara Industries, says in a press release, "We chose Eggfirst as our agency as it seemed to understand the business aspirations, as well as the constraints of an emerging brand. While, over the last few decades, we have delivered great value to millions of consumer households, we are confident that Eggfirst will enable our brand scale newer heights."

Ravikant Banka, chairman and managing director, Eggfirst, says in a press release, "On the one hand, it is always a delight to work as brand custodians - akin to the agencies in the 70's and 80's. On the other, it's a huge responsibility. That's what advertising is all about."

Eggfirst is an award-winning, mid-size, strategic creative and digital agency, designed to work with brand owners.