Baggit's Kaanchan Shah joins Eggfirst

In her second stint with the agency, she has joined as client services director.

Eggfirst, a Mumbai-based full-service advertising agency, has appointed Kaanchan Shah as client services director. In her second stint with the agency, she will be based out of its Mumbai office. Prior to this, Shah was working with fashion accessory brand Baggit. She has also worked earlier at JWT-Fortune.

Commenting on the appointment, Ravikant Banka, CMD, Eggfirst, says, "Kaanchan brings for clients more than two decades of rich experience in marketing and a rock-steady commitment to excellence. Considering the pace of our expansion and the vision for future, she is a delightful addition to the management team to help us achieve the planned growth."

Speaking about her second stint with Eggfirst, Shah says, "Eggfirst has always been like second home. My earlier stint with Eggfirst, as senior account director - planning, left an indelible mark and coming back was inevitable."

Recall that earlier this year, Eggfirst won Volkswagen Finance's digital mandate, and painted the city yellow with an outdoor campaign titled 'DekhBhai' for an upcoming project by the K Hemani Group.