afaqs! Creative Showcase: Selective Hearing

After an ode to food from various states, the newest winner to 'crash the Pepsi IPL' is an idea that puts Pepsi above everything else. It shows the 'power of selective hearing' - a vendor refuses to sell water and pretends to not hear the request. However, when the request comes in the form of a Pepsi, he is quick to hand it over. This humorous TVC is the second winner of the contest.