Mumbai’s Anand Suspi to shift to Lowe Delhi as creative head

Anand Suspi, creative director, Lowe Mumbai, has been promoted. He will shift base to New Delhi by the end of this month and head the agency’s Delhi branch as creative head.

Earlier, Preeti Nair, who has now joined Grey Worldwide as NCD, used to oversee Lowe’s New Delhi operations from Mumbai. Suspi in his new role will head operations on all brands, including LG, Maruti Alto and SX4, Dish TV, Havells, Fever 104 FM and Woodland. He will report to R Balakrishnan, national creative director, Lowe.

Some of the brands that Suspi has worked on lately include Lifebuoy Talc, the leprosy campaign for the Ministry of Health, Croma Electronics and the ‘Condom Bindass Bol’ campaign.

Suspi’s work on the ‘Condom Bindass Bol’ campaign recently won him the UN Grand Award, granted by the UN Department of Public Information (DPI) in association with the International Public Relations Association (IPRA). The ‘Condom Bindass Bol’ operation is a joint effort between the Indian Ministry of Health & Family Welfare, ICICI Bank and Private Sector Partnerships-One (PSP-One), a project of the United States Agency for International Development (USAID). The challenge for the campaign was to stem the decline in condom use and sales in eight states in northern India, which together comprise 45 per cent of the condom market in India.