What's lit today may be lost in oblivion tomorrow. Fashion changes everyday. Its iridescence is captured by few and explored by fewer. To decode the intricacies of this effervescent art, TLC's DECODED walks its viewers down the ramp with its latest season.
afaqs! interviewed, Priti Murthy, CEO, OMD India, to know her style mantra and how she decodes her fashion conundrums.
" My style mantra is “comfort first”. Confidence has to be natural and my style strives to demonstrate that. I am as comfortable wearing shorts and a t-shirt as I am in a saree. Additionally, it’s not about a brand’s status, but rather how I feel about the brand. So a bag from Chumbak or The Label Life may be more “me” than any international brand. Lastly, I am not one for conforming to social norms in my sense of style; it’s more about how I can add a modern perspective to my look."
Priti Murthy
CEO, OMD India
