We're possessive about the most precious things in life. How people get themselves to gift platinum still remains a mystery.

Brand : Platinum | Product Group : Apparel | Fashion | Lifestyle | Furnishing | Name of Agency : Contract | City of Agency : NA | Country Of Agency : India | Client : Platinum | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: We're possessive about the most precious things in life. How people get themselves to gift platinum still remains a mystery.

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Baseline: be touched

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