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Brand : Platinum | Product Group : Apparel | Fashion | Lifestyle | Furnishing | Name of Agency : Contract | City of Agency : NA | Country Of Agency : India | Client : Platinum | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: -

Subhead: Does a sunset end when the sun sets? Does pregnancy last for only 9 months? How long is a kiss? How long should your birthday be? Does a 3 day 2 night vacation last for only 3 days and 2 nights? Does a Kodak moment last for only 1/500th of a second? Is 'Love Story' only a 2 hour story book? Is 'Life is Beautiful' only a 1 hour 56 minute movie? How much time is too much time? When you're with your kids. When you're with yourself. Sometimes a 1/2 hour bubble bath can seem like an evening. A 3-hour happy dream, a whole year. Sometimes a warm hug can seem like a lifetime. And the gentle squeeze of platinum on your earlobe, an eternity.

Bodycopy: Does a sunset end when the sun sets? Does pregnancy last for only 9 months? How long is a kiss? How long should your birthday be? Does a 3 day 2 night vacation last for only 3 days and 2 nights? Does a Kodak moment last for only 1/500th of a second? Is 'Love Story' only a 2 hour story book? Is 'Life is Beautiful' only a 1 hour 56 minute movie? How much time is too much time? When you're with your kids. When you're with yourself. Sometimes a 1/2 hour bubble bath can seem like an evening. A 3-hour happy dream, a whole year. Sometimes a warm hug can seem like a lifetime. And the gentle squeeze of platinum on your earlobe, an eternity.

Baseline: be touched

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