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Brand : Platinum | Product Group : Apparel | Fashion | Lifestyle | Furnishing | Name of Agency : Contract | City of Agency : NA | Country Of Agency : India | Client : Platinum | Work type : Client work | Date of publication / release : May 1, 2008 | Body copy :

Headline: -

Subhead: Define gooseflesh. Define a colour. Bottle green. Define an ice-cube finding its way down your back. Define a heavy heart. Can you put everything within the constraints of 26 letters. What about 'ma'? What about 'tiramisu'? There are things in life that escape 'definition'. Life itself, for instance. Define bitter. Tangy. Sour. Define a mistake. Wrong. Right. Ever wonder how it changes with every experience. For that matter, how do you define 'experience'? Is a kiss the mere brush of lips? Is a smile the mere upturn of the corners of the lips? Is platinum a mere white metal that does not tarnish? Is platinum a mere element of the Periodic Table? Is platinum mere jewellery?

Bodycopy: Define gooseflesh. Define a colour. Bottle green. Define an ice-cube finding its way down your back. Define a heavy heart. Can you put everything within the constraints of 26 letters. What about 'ma'? What about 'tiramisu'? There are things in life that escape 'definition'. Life itself, for instance. Define bitter. Tangy. Sour. Define a mistake. Wrong. Right. Ever wonder how it changes with every experience. For that matter, how do you define 'experience'? Is a kiss the mere brush of lips? Is a smile the mere upturn of the corners of the lips? Is platinum a mere white metal that does not tarnish? Is platinum a mere element of the Periodic Table? Is platinum mere jewellery?

Baseline: be touched

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