Wrigley, a subsidiary of Mars Inc, has recently announced the launch of Doublemint Mints, a range of sugar free mints that offer strong long lasting fresh breath. With this launch Wrigley’s Doublemint brand includes both chewing gum and mints in its portfolio that appeal to a wider range of consumers across all age groups. This new product stays true to the core brand promise of fresh breath confidence at all times. Wrigley’s Doublemint sugar-free mint in a stylish tin pack is priced at Rs.60 for one pack.
Introduced for the first time in India in a suave new tin packaging which is easy to carry around, Doublemint Mints is targeted at people whose on-the-go lifestyle demands a breath freshening product that truly delivers and is perfect for those who prefer to be stylish and image-conscious.
Wrigley’s Doublemint is endorsed by the youth icon Katina Kaif who embodies the personality of the brand with her fresh blend of spirit, success and attitude. Katrina’s dynamic character, combined with Doublemint’s inherent product strengths as young, cool and fun, creates a unique differentiator within the category.
Commenting on the new offering, Katrina Kaif, Brand Ambassador, Wrigley’s Doublemint said, “For me, Doublemint represents everything that is cool, youthful and refreshing. Doublemint sugar free mints come in a stylish tin pack which provides long lasting freshness and confidence. It has become my handbag essential and I recommend Doublemint sugar free mints to all ”.
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