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Mumbai, February 8, 2011
Zee TV's 'Agle janam Mohe Bitiya Hi Kijo', created waves across India for showcasing a prevalent social evil in society. The concept of 'selling the girl child amidst utter poverty to raise money for the rest of the family' had viewers hooked onto a reality rampant in the country. Agle Janam… showcased the struggle of a seventeen year old girl's optimism about life and her courage and compassion when it came to rescuing her family from the throes of hunger and abject poverty. The lead protagonist of the show, Laali (Ratan Rajput) became a household name along with other characters like Loha Singh (Sudesh Berry), Sumitra (Rupa Ganguly), Shekhar (Abhishek Rawat) who also gained a huge loyal viewership. But, just as all good things come to an end, Agle Janam Mohe Bitiya Hi Kijo too will come to a grand end with one and a half hour Maha-episode on Saturday, 12th February 2011 at 8pm.
Commenting on this, Zee TV Marketing Head, Mr. Akash Chawla said, "Agle Janam Mohe Bitiya Hi Kijo is an excellent example of how a powerful story like this one will always command recognition compared to the glamorous stuff shown on television. The channel has always believed in innovation and differentiated programming which helped us in offering fresh concepts with strong characterizations. The show in its peak was delivering close to 4.5 TVRs. Currently in the 7:30 pm timeslot, Agle Janam Mohe Bitiya Hi Kijo will be replaced by with the magical love of Dev and Radhika in Choti Bahu. We are hoping that this 'power of love' will win many more million hearts with an all new story."
To celebrate the success of the show the entire cast is having a grand farewell party. "Agle Janam Mohe Bitiya Hi Kijo is very close to my heart. This show made me so popular that I'm called Laali or to be precise Lalia all over the world. I'll miss shooting with my co-stars, who have become as close to me as my own family," said Ratan Rajput trying hard to hide her sadness.
Abhishek, who essays the character of Shekhar, says, "I'm feeling very nostalgic that the show is coming to an end as I have some wonderful memories playing the role of Shekhar. I owe all my success to this show and to Zee TV. I thank the viewers for all the adulation we received. The crew & cast have become like family to me and I'm going to miss working with them."
For further information, please contact:
Zee TV
Priyanka Rumde
Email: joshipriyanka@zeenetwork.com