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Amar Remedies launches Amar clove gel toothpaste

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afaqs! news bureau
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Mumbai, November 22, 2010

Amar Remedies, a pioneer in Ayurvedic and Healthcare products today announced the launch of their first ever clove gel based toothpaste. The toothpaste offers the benefit of clove in a non-fluoridated gel based solution thereby ensuring a longer lasting freshness, healthier teeth and at the same time free from fluoride which is safer for children to use.

Available in 3 SKUs - 150g, 80g and 40g, Amar Clove Gel is available at all retail outlets across the country. As a launch offer, Amar Remedies is offering free original Disney movie DVD worth Rs. 399 with every 150 gm pack of Amar clove gel tooth paste which is priced at Rs.50 only. These movie DVDs are collectables and include titles like Jungle Book, High School Musical 3, The Incredibles, Up, Mickey's big Splash, Hannah Montana, Toy Story 2, Cars and Bolt. The introductory offer is for a limited period and gives customers the opportunity to collect all the 9 Disney DVDs.

But that's not all; consumers can participate in a contest wherein they submit the DVD covers of all nine Disney movies through a simple form available on the Amar Remedies website. Submission of the covers of all 9 DVDs will entitle the consumer to an assured Disney Merchandise and stand a chance to win an all expense trip to Disneyland Hong Kong.

All Amar toothpastes are non-fluoridated, contain no bone powder and have been PETA certified as the Best Vegan Toothpaste, and are also ISO certified. Amar Remedies has also been awarded the International Star for Quality Award.

Speaking on the occasion Mr.Sagar Shah, Managing Director, Amar Remedies, "We are extremely proud to launch our first ever clove gel based tooth paste. Amar Clove Gel is backed by some extensive market research to cater to the need our target audiences. Unlike regular gel toothpastes in the market, Amar Clove Gel offers consumer the benefit of clove that results in longer lasting freshness and stronger teeth."

Further speaking on the occasion Mr. Shah informed that Amar Remedies have come out with a unique introductory offer wherein children get the opportunity to collect some of their favorite Disney movies on DVD and can even win a trip to Disneyland.

For further information, please contact:

Image Inc

Prerna Gupta

Mobile: +919823280142

Email: pgupta@imprimispr.com

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