Asia Pacific Breweries enters the West Bengal market

Company Brief

Kolkata, september 05, 2009

Asia Pacific Breweries – Pearl Private Limited (APBPPL), a subsidiary of Asia Pacific Breweries Limited (APBL) recently launched its popular brands Tiger beer and Cannon 10000 in the West Bengal markets.

Tiger Beer, the flagship brand, is a European-style lager that is brewed to consistently high quality and brewing standards, is enjoyed by millions of beer drinkers in more than 60 countries. Tiger has won over 40 Gold Medals and various accolades and has been voted as the 'cool brand of UK' for 3 consecutive years. Tiger is brewed using only the finest natural ingredients like malted barley from Australia and Europe, hops from US and a unique strain of yeast specially cultured in Holland. Containing 5% alcohol, this smooth, medium bitter beer, coupled with a well balanced sweetness of malt, has seen beer drinkers globally acclaim tiger as one of the finest in the world.

Cannon 10000 is the original super strong beer. It is brewed using top quality malt and hops & a unique strain of yeast. The Ice-Cold brewing method helps Cannon achieve the full body, smooth and strong taste.

Having launched the two premium brands in the West Bengal markets, Asia Pacific Breweries is all set to capture a significant presence in the region during the grand festivities that will encapsulate the state in the coming months.

Speaking about the development Mr. Chetan Gupta, Marketing Manager – India, Asia Pacific Breweries (Pearl) Pvt. Ltd. said, "The growth registered by West Bengal over the past two years has been very encouraging. With the success of our brands in various parts of the country and our goal of being a leading brewer in India, it is only natural to expand our footprint to Eastern India, starting with West Bengal. We have a quality portfolio with world acclaimed Tiger Beer catering to the premium mild beer drinker, Cannon 10000 catering to the mainstream strong drinker and Baron’s Strong Brew, that plays in the premium category of strong beer redefining consumers expectations. We are confident of gaining a sizeable share of the East India beer market."

APB’s beers have been brewed to excellence using the finest imported ingredients, aromatic hops and special yeast. Each bottle undergoes over 200 quality checks to ensure the best quality and finest taste. Tiger Beer will be priced at Rs 35/- for 330ml and Rs. 60/- for 650ml and Cannon 10000 330ml priced at Rs. 28/- and 650ml priced at Rs 48/-.

For further information, please contact:

Corporate Voice|Webershandwick

Akshat Jain

Mobile: 9920210948

E-mail: akshat@corvoshandwick.co.in