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Ubaid Zargar and Ruchika Jha
Stories by 'Ubaid Zargar and Ruchika Jha'
By
Ubaid Zargar and Ruchika Jha
Digital
Meta's Detailed Targeting Exclusion gets the boot; advertisers aren’t too pleased with alternatives
In the absence of the tool that helped brands fine-tune their campaigns granularly, experts discuss its impact on digital ad strategies.
By
Ubaid Zargar and Ruchika Jha
Digital
Google backtracks on cookie phase-out: Advertisers breathe easy, privacy concerns linger
A move that seemed inevitable for the last couple of years has now been dismissed. Here is what the industry makes of it.